District level seminar at PIMSE

A district level Seminar on "Consumer Product Marketing Strategies in Rural India", sponsored by BCUD was organised by PIMSE (Poona Institute of Management Sciences & Entrepreneurship), Pune.

Dr. Aftab Anwar Shaikh, Director of PIMSE inaugurated the seminar and welcomed the gathering. There were a host of distinguished speakers that attended the event.

The Seminar was organized with a mandate of acquainting the participants with the Rural Indian consumer, latest trends in innovations and technologies, developing the organization and its culture to stay competitive in consumer driven markets, along with advanced applications in the areas of rural marketing. The seminar also gave an opportunity to learn the importance of consumer driven strategies and its vital role in achieving competitive advantage. Faculty and students got an opportunity to hear and interact with the best marketing minds and practitioners from the industry.

The Chief Guest, Mr. Firoz Khan, Executive Director of Abhinav’s Institute of Management spoke on "The Challenges and Opportunities on Rural Retail". He emphasized to reinstate and inoculate the importance of the rural market segment.

The next speaker Mr. Shrikant Bhojkar Ex-VP, Bharat Forge had emphasized on "Fortune at the bottom of the pyramid" which acquainted the students with the tremendous progress rural market has made in terms of its infrastructure, awareness and affordability. He also accentuated on the novel by Prof C.K.Prahlad with illustrations of ITC, HUL, etc.

The last session was on Definitional Issues and Brand Aspirations of Rural Market by Dr. Amod Markale, Director of DICER. He explained about the 4 A’s of Rural Marketing with the help of different case studies.

The seminar was attended by more than 100 participants, including students and faculties from PIMSE as well as AISSMS- IOM, D.Y.Patil Lohegoan, JSPM Wagholi , Sinhagad Institute and Momemt Institute Of Management, Narhe Ambegoan.

The Seminar was conducted under the guidance of Dr Aftab Anwar Shaikh , co-ordinated by Prof. Amreena Shiekh and Prof. Manisha Jagtap.

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